With improved branding, customization and user interaction, mobile apps are leading the market. Since its inception, it has been disrupting the entire way internet services have been accessed by the people. Especially, eCommerce has found its thriving ground once it moved into an app-centric strategy. Over half of the internet traffic is coming from mobile devices and most of them are from mobile apps. 

Statistics shows, 79% of smartphone users purchased online via their mobile devices. And a whopping 2.3 Trillion trade has been expected in mobile-commerce globally in 2019. The new studies might have gone beyond these inferences. And all these estimations are pointing to the advantages of mobile apps over other digital channels.

 Let’s check what are the advantages. 

Faster Operation:

Mobile applications are way faster than mobile websites. Even a well-groomed and optimized responsive mobile website cannot match with the speed of an app. Businesses are all about giving the service as fast as possible today. A slight lag can cause massive loss and that leads to customer discontent. 

The functional benefit that apps have is its ability to store data locally and retrieve the relevant dataset instantly. Unlike apps, mobile websites need to fetch the data far from the servers and the latency time lags its performance. In addition, the sophisticated code frameworks used to mobile app developments are faster than the scripts used for mobile website development. Thus, all of these features constitute mobile apps to gain an advantage over mobile websites.

Personalized experience:

Customers have more affinity to the personalized shopping experience. Being surrounded by relevant products and services make it easier to take the decision. Here is where mobile apps drive users more towards it. Delivering real-time recommendations and filtered product deals excite every customer to build an emotional bond with the app.

Mobile apps provide customer-appropriate content and personalized experience. Analyzing user behaviors, geography, language, and interest apps can tailor a delightful experience for the customers. Further, the mobile app offers customization provision for the users to set their preferences. This helps the eCommerce market to reach the right customers with the right products.

Online and Offline Capacities:

One of the exciting advantages of mobile apps is it can be accessed offline. Plus, it can be accessed instantly with all its functionalities though.  Keeping the relevant data within the device it performs pretty well in both online and offline modes efficiently. And this is the important factor that makes mobile apps stand out. 

Serving the service offline develops a seamless customer experience as well. Users can check content without internet connection and keep updated about the deals and their wishlists. As a result, this leads to reliable and consistent user engagement and turn it into business on the go. 

Utilize Device Features:

Mobile apps can leverage the features of native devices seamlessly. It opens a great opportunity to engage with the users productively. For example, apps can ask permission to access the camera, location service, payment gateways, etc to ease out the service. Also, mobile apps can leverage notification functionalities and security measures to provide quality service. Thus, utilizing the different features of devices mobile apps can provide an exceptional shopping experience to the customers.

Instant Updates and Notification:

This is one of the most compelling reasons that inspire eCommerce shops to build a mobile app. Push notification is a great way to drive users into customers. Regardless of a user’s interest and this facility helps to keep the users updated about the deals.

In-app notification is the next amazing possibility to engage customers. It keeps updating the users about the new deals and upcoming sale seasons. Plus, analyzing user behavior, companies can use this option to grab a user’s attention to their interest areas directly.   

Branding Possibilities: 

An app serves as a brand ambassador for the company. It has unlimed possibilities to engage customers in different dimensions. From the design part to communication strategy apps can help improve brand recognition. By providing the right service your customers are looking for and engaging them frequently keeps your presence noticed. 

In addition, mobile apps permit to pump the user’s preferred service directly to them. It makes the service easier and petty faster. This makes brands a way to keep the emotional connection with customers. 

Affordability and Productivity:

Mobile apps are a great way to reduce the cost with assured productivity. As apps can connect the vendors and customers through a single direct channel, it reduces the extra marketing expenses. Further, they can communicate directly through applications. This results in enhanced productivity in the long run. 

Besides, mobile apps facilitate to run the marketing campaign without nay third party consultations and integrations. Plus, your customers can turn out into your best social media marketer by sharing the offers to their walls. This accounts for a great reduction in your branding and marketing expenses.          

Enhanced User Interaction:

Customers are fond of immersive experience today. Hence mobile apps are the best solution to give such a vivifying shopping experience right from their comfort. With the exclusive user interface, mobile apps can leverage its great potentials to engage users in multiple ways. Especially, by improving the shopping experience with more interactive ways help the shops to build reliability among the users

Advanced Optimization Possibility:

Mobile application provides a more dynamic competitive advantage over Google ranking guidelines. Optimizing the in-app content and elements with better user experience helps you to rank both the app and website in SEO ranking. 

Plus, optimizing the applications in app stores with the right keywords and better SEO tricks improve your chance to reach the customers.

Conclusion:

As we discussed, mobile apps have more advantages than a website. Specifically, for eCommerce mobile apps are changing the whole game with the evolving technologies. Artificial intelligence and machine learning practices are opening new paths to provide exceptional service to customers. Plus, the new device features and interactive technologies are taking online shopping to new heights. Thus, mobile is the most recommended tool for every eCommerce vendor for this age. It helps to leverage all the market possibilities in a single go.